The difficult period of the Taiwanese company HTC is known to almost everybody since the net is full of info about the unpleasant situation in which the company has occurred.
It is also known that HTC has found the only reason which brought the company to such a state and does its best to overcome the situation. As you know the mistake was the launch of so many smartphones within a short period. The HTC fans saw so many smartphones that could not decide which one to buy.
The HTC analysts come to such a conclusion and are working over a plan to succeed during the 2012. If they pay attention to one or more popular smartphones of the year such as Apple iPhone and the Samsung Galaxy S they may find a new way of introducing their smartphones.
This means no need to produce so many smartphones, they should launch one instead of many and promote it in the best way.
The UK representative of HTC Phil Johnson said,
“We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special.”
It seems the manufacturer will concentrate on one special smartphone but what do you think is this the only reason which brought the company to a failure?