HTC has decided to get back the HTC Sense 2.0 which is now known as HTC Sense 4.0. The Taiwanese manufacturer tells its user interface has been one of the best skins for many years, but in the Q4 of 2011 the company’s sales were low. HTC admits that one of the main factors that coused a lower sale was cluttered HTC Sense.
As you know at Mobile World Congress 2012 HTC announced it new One line and stated that the smartphones HTC One X, the HTC One S and the HTC One V will be the only devices during this year. And that the manufacturer will focus on developing these smartphones. As you see HTC has changed its strategy, but no one could expect the Taiwanese company would accuse Sense UI of all that. The Chief Product Officer of HTC Kouji Kodera said:
“There where too many things in there. Even on the home screen we had four or five icons before consumers got a chance to add things themselves. For the HTC One range we have taken it down to Sense 2.0 again.”
And really the manufacturer added so many things, which was the cause of confusing people. And now the One line has come to put everything in its place.
“From the original Sense up to Sense 3.5 we added too many things. The original concept was that it had to be simple and it had to be easy to use and we had that philosophy, but over time it got cluttered. What we’ve done right now is a good mixture of keeping Sense and Google’s Ice Cream Sandwich element in a good balance. We haven’t tried to change everything here. We have kept a lot of the ICS element but still added the Sense favor on top of it.”